Ambassador of the Year
Superior athlete exemplifies snow safety & stewardship values, a pillar in the snowriding community, striving for excellence in all facets of life. They could be a skier, snowboarder, telemarker, snowmobiler or ice climber.
- Andrew McLean
- Chris Davenport
- Dean Cummings
- Jeremy Jones (Winner)
- Steve Christie
A company that goes the extra mile through philanthropic endeavors and stewardship initiatives not by just giving back, but by creating ideas that initiate action. They create a philosophy that's infectious within the winter recreational community.
- Backcountry Access
- Black Diamond Equipment
- Mountain Hardwear
- Patagonia
- Protect Our Winters (POW) (Winner)
Press Release:
Protect Our Winters (POW) was given the title of ‘Company of the Year’ last week during the inaugural Avalaunch Winter Market Awards in Salt Lake City, Utah. POW Founder Jeremy Jones was also awarded Ambassador of the Year at the event, which was presented by Outdoor Retailer.
“This award validates our mission and shows that the winter community supports our actions,” comments Chris Steinkamp, POW’s Executive Director. “There are a lot of great companies in snowsports and while revenue is one benchmark, it’s great to see success being redefined and equal consideration given to companies that are focused on doing good.”
Read below for more information on POW’s big win:
Pacific Palisades, CA – Jan 24, 2012 - For the Company of the Year award , judging criteria extends beyond the bottom line and includes philanthropic endeavors and stewardship initiatives. Consideration is given to projecting a philosophy that is in alliance with the winter recreational community. The awards are in collaboration with Outdoor Retailer and are created to honor those who have broken new ground in the snow sports industry. Winners are selected by industry peers who voted during the Outdoor Retailer show last week.
“I can’t think of a company more deserving than POW. Education and discussion are invaluable when it comes to protecting our winters and influencing how we act in every day life. We’re excited to see what mountains Jeremy Jones and crew will overcome this year and beyond,” explains Avalaunch’s Tate Chamberlain.
