June 26, 2012

TGR Interview - Further with Jeremy

http://www.tetongravity.com/blogs/Interview-How-To-Go-Further-With-Jeremy-Jones-6193431.htm

Interview: How To Go Further With Jeremy Jones

Views: 2233
By ryandunfee | June 26th, 2012
It won’t surprise you to hear that Jeremy Jones is really good at snowboarding.  What might surprise you is that Jones, at 37 years old, is riding the most serious terrain he’s ever ridden, a product of 25 years reading the mountains and building his skill set.  That should give any rider cresting into middle age hope that the best days are still yet to come.  But what’s the key to making sure that happens?   Stay at your fighting weight.  Protect your days on the hill.  Don’t be afraid to back down when it’s not the right conditions.  Don’t ride through pain.  Get out of the resort and splitboard more.  And don’t bomb frozen moguls.  Follow these directions, and your biggest days won’t be at 25, but at 35, 40, even 50 years old.
Interview by Ryan Dunfee

Jeremy Jones in Wrangell St. Elias National Park in AlaskaJeremy Jones summits a peak this past spring in Wrangell-St. Elias National Park in Alaska while filming for his two-year snowboard movie Further. Photo by Chris Figenshau.

As I’ve had more success, I’ve had to deal with more business.  When you’re coming up trying to make it as a pro, no one’s asking you to do anything, and you get to snowboard all day, everyday, and go home and get ready for the next day.  As you have success, you start getting pulled in all different directions.  You have to really protect your days on the hill. …  I’ve always been pretty good about blowing off the real world and prioritizing snowboarding everyday, and I’m still really good at doing that.

From a risk perspective, I’m much more selective on the days that I hit serious lines, but I’m riding bigger, more serious terrain than I’ve ever ridden.  I’ve always tried to stay away from secondary exposure… and in general, I’ve gotten really good at turning my back on the mountains and backing down and waiting ample time for lines.  I turn back way more than I used to.

For me, I’ve been able to look at guys that are 10 or 15 years older than me, you know, Laird Hamilton-type guys (48), or Jim Zellers (47) or Tom Burt (48) who all continue to kick my ass in the mountains and I see that people have gotten smarter about how to get in shape, how to recover, what’s going to hurt you down the road, what’s not, etc.  Having these phenomenal athletes who are farther down the road than me, and studying them, has been a huge help for me.

You have to stay fit.  Weight is a huge deal with a lot of people.  There’s a lot of people that put on an extra 10 or 20 pounds [as they get older].  That’s going to do more harm than anything.  That’s that much more stress on your ligaments.  Trying to stay at your fighting weight is something that is really important.
Jeremy Jones drops in to a line in Wrangell St. Elias National ParkJeremy Jones drops in to a line this past spring in Wrangell-St. Elias National Park in Alaska. Photo by Jeff Hawe.

I’m also being really selective on airs and charging in hard snow.  I ride a lot of hard snow, but I’m not bombing hard moguls like I used to.  That kind of abusive riding will catch up with you.  I can watch a lot of guys who are 25 and know that unless they change their riding style drastically, it’s only a matter of time before they start getting injuries.  That’s, generally, just guys going big to flat and stomping flat landings.  That eventually catches up with you, and as soon as you have an injury, you blow your knee or wreck your back, it becomes very hard to go back to being able to go 40 feet to flat again. 

I listen to my body and I don’t push it.  If I’m in pain, I really back off my riding.  I won’t ride through pain. 

I spend so much time splitboarding now that I actually have a lot less aches and pains than I used to have 10 years ago. …  I used to ride about 70 percent resort freeride days, and even on pow days there’s still a lot of abuse if you’re riding in-bounds. [While splitboarding] it’s generally smooth conditions, it’s not a lot of chattery, hard, moguly conditions.  And [by virtue of splitboarding], the vert I’m getting in a season is way down.

The stuff I’m doing now, I couldn’t have gotten here five years sooner.  I look for terrain and mountain scenarios that require my full skillset, and I’m doing stuff now that I couldn’t have done even two years ago.  I’ve spent a lot of time progressing in steep terrain, and you can’t ever skip steps.  It’s so much about reading the mountains — the riding is almost secondary. 

May 31, 2012

Whitelines - Jeremy and Terje in Svalbard



Midnight Powder – Jeremy Jones goes “To The Ends Of The Earth”


The Svalbard Discovery
Jeremy Jones is embarking on a new two-year film project that promises to take freeriding ‘Further’. Photographer Dan Milner joined him beyond the Arctic Circle for a journey into the snowboarding unknown.

“We don’t want to – and it’s not ideal – but we will have to camp here,” announces Anden, our lead guide.
‘Not ideal’ seems to be local slang for ‘might get eaten’. The frozen sea ice of the fjord on which we’re stopped is a very active polar bear feeding zone, and only a mile earlier we’d pulled up to examine frying-pan sized bear tracks on the ice. I put my hand into one paw print, the enormity of the impression making my normally man-sized hand look instantly like a child’s. “It’s not ideal,” I repeat in my head, pondering what lies ahead of us.
In truth I’m almost beyond caring. It’s 6 a.m. and we have been snowmobiling for ten hours, through a night filled with daylight, snowstorms and fog. Now, only seven miles from our destination, we’re blocked by an impassable mix of knee-deep slush, shiny blue ice and raging glacial meltwater torrents. Our touring sleds, even without the trailers laden with camping gear, will get nowhere, and although he tries to hide it, Anden is visibly fatigued from the numerous vehicle rescues he’s already performed. When Jeremy Jones decided to call his new splitboard film ‘Further’ he wasn’t joking.
“We have to wait tomorrow and see if it gets colder,” adds Anden. “Then we might be able to make it up the glacier.” I reach into one gear trailer to pull out a tent, and begin erecting it as a cold rain starts to fall. Ahead of me is probably the most fitful five hours of ‘sleep’ I’ll ever have.

Accompanying Jones on this first film trip is the snowboarding legend Terje Haakonsen. Our destination is Svalbard, a cluster of Norwegian islands only 700 miles from the North Pole. Open up any airline’s in-flight magazine and the islands are so far north that they’re cropped from the top of the route map. They represent the most northern rideable terrain in the world, aside from jibbing icebergs on the polar ice cap. Svalbard’s mountains are steep, its weather unpredictable and its wildlife unforgiving. It doesn’t sound a welcoming place, but as I’m learning, it’s exactly these kind of credentials that lure Mr. Jeremy Jones. When it comes to ‘further’, Svalbard ticks all the adventure boxes. But just a day in, our Deeper AK camp-out two years ago [WL87] seems a beach party in comparison. And we have fourteen more to go.
The islands of Svalbard are so far north that they’re cropped from the top of the in-flight route map
I’d be lying if I said that the whole of Svalbard was inaccessible. A population of 2000 (mainly Russian coal miners and international students) ensures there is a daily flight connection to the outside world. We fly into Longyearbyen, the only real community on the islands (aside from remote polar research huts occupied by bearded fellows with personal hygiene issues), our plane skimming low over the iceberg-choked fjord. It’s late April and we arrive to a blizzard.

“It’s not a problem,” says Anden, our Norwegian guide from local logistic experts Pole Positions. “We just have to go slower and it takes more time.” He’s referring to the snowmobile trek out to the Atomfjella area, and our chosen camp zone nestled on a glacier between the island’s two highest peaks, Newtontoppen and Perriertoppen, which stand at 1700m. Anden is tall, slim and a man of few words. He is at home in the Arctic, a Svalbard resident for five years, and his “not a problem” approach is something we’ll appreciate during the next 25 hours – the time it takes us to complete the 100 mile sled journey. Our trek, aboard five snowmobiles towing almost a ton of camping and safety gear, leads us across frozen fjords, up and over rolling glaciers and past the broken, serac-spewing faces of enormous tongues of ice. It’s dramatic and it’s cold, but not as cold as we’d like. The advent of spring has wreaked havoc with the pack ice, and as we motor over the frozen wilderness we become repeatedly bogged down in pools of melted ice with the consistency of Slush Puppies. By the time we reach our first night’s “not ideal” camp spot we’re fighting the chill of sodden feet and braving the mental challenge of a cold, incessant rain. No-one expected rain.

It's hard work being a boy-racer when it takes seven hours to do ten miles
Anden’s positive tone brings a change of luck, however. During our five-hours of fitful sleep the temperature drops sufficiently to refreeze some of the way ahead, and while sleet replaces drizzle we manage to navigate the sleds up onto the glacier. Luck is a relative term of course; it still takes a whole seven hours to cover just 10 miles, stopping every few hundred yards to shovel snow over rocks and form our own ‘road’ for the heavily-loaded machines. The zone Jones has in mind consists of flat, easy going glaciers punctuated by near vertical walls. Back in Longyearbyen we’d studied topographic maps of the area, but when we finally silence the sleds at basecamp, nothing prepares us for the view ahead. All around sit sharp spikes of rock, as dramatic as any Chamonix or the Tetons can muster, and slicing down their sheer faces are ribbons of snow – tight couloirs that drop 50 degrees from top to bottom, each representing 2000 feet of uninterrupted joy. We survey our adopted home and scan the mountain faces around us. Everywhere there is stuff to ride, and on every aspect, but each descent will have to be earned on foot.
Our trek leads us across frozen fjords, up and over rolling glaciers and past the broken, serac-spewing faces of enormous tones of ice
We’ve come in on the heels of the midnight sun, giving us 24/7 daylight to work with. Already our sleep patterns are out of kilter, our watches irrelevant. While the extra sled drivers turn around and head off, leaving us with only one vehicle for safety, we pitch camp. Our attention is continually drawn to the enormous headwall that closes off the blind valley behind us, and the huge off-camber ramp of snow that cuts a diagonal line across its face. North facing and shady when we arrive, we see the ramp slowly become bathed in orange light as we boil water for a midnight freeze-dried dinner. At 78 degrees north, the sun may stay low in the sky but it does throw direct light onto the north aspects, something we can never shoot in more southern latitudes. We look at each other over steaming foil sachets, sharing the realisation that our snowboarding schedule just took the night shift. It’s 1 a.m.

The mild spell of weather has left a rain crust on the snow, even up around the camp at 1200m. We head out on the splitboards, skinning around our new neighbourhood and increasingly excited by the possibilities. Jones is a simmering pan of excitement. Returning from our first reccie, we arrive back at camp to find it encompassed by a 2-foot high tripwire. ‘”Hey guys, watch the bear fence,” shouts Gigi, our second guide, before explaining how the wire sets off charges at each corner when tripped, scaring the bear – or at least giving you time to grab the gun. “In theory, at least,” he adds, “often they don’t work.” Indeed, only 10 weeks after our trip a young British student is mauled to death on the island, their trip wire not having tripped. Luckily Gigi, a 20-something Austrian guide who has found love and new beginnings in Svalbard, is a master at setting the fence charges. The proof comes during the next two weeks, when the fence is tripped repeatedly by members of our group stumbling from their tents to answer the call of nature. We learn that nothing can rouse you from your slumber more rudely than a polar bear fence being tripped.
At 78 degrees north, the sun throws direct light onto the north aspects, something we can never shoot in more southern latitudes
Our initial bursts of enthusiasm send us energetically skinning across the glacier to climb some of the lower couloirs, but our efforts are poorly rewarded with scratchy lines down crusty chutes. At dinner, frustration is painted on everyone’s faces. We wake on day four to the sound of a thousand needles dancing on the tent fly: snow. The weather in Svalbard is fickle at the best of times, and despite its polar location snow doesn’t fall in any great quantities here. We watch patiently as the fresh slowly accumulates around camp, biding three days in the group tent, where we play unnecessarily complicated card games and discuss the world we live in. With no mobile reception, no TV and no Facebook updates, we turn instead to the art of real communication, face to face, slowly realizing that it is this kind of human interaction – as much as the snowboarding itself – that makes such trips special. This, says Jones, is the lifeblood of Further. He’s setting out to make a film that shows, by example, that real life isn’t about high tech voyeurism; it’s about getting back to the basics, about reclaiming the fundamentals, about not losing touch with your surroundings. Further is unlikely to be played on a PS2.

Temperatures rise and fall – good signs for the snow adhering to the faces ¬– and the 6 inches that land on the camp is driven two foot deep into the couloirs by a fierce Arctic wind. After 72 hours the storm breaks and a high pressure rolls in, bringing sunshine and finger-numbing temperatures. We’re quick off the mark, heading into a zone we’ve already scoped out and which offers a few more forgiving descents, with less consequences should something rip out. It’s a good call, as Terje’s second line slices the whole chute out from under him, sending a 40-foot high airborne avalanche racing to the bottom. We watch and shoot in awe from across the cirque, zippered up and battling a -25C windchill.
As the snowpack gradually bonds more firmly, Jones and Terje take on more demanding couloirs, skinning in, climbing up and ripping their lines like an enormous game of snakes and ladders. From a rime-blasted summit we peer across to one of the most dramatic mountainscapes I have ever seen: a 2500 foot tongue of snow, consistently forty foot wide, which spears its way down between two shoulders of rock. It’s like a bolt of white lightning against the dark crags. We tag the chute “Nat Geo”, due to the anticipated shot being worthy of a National Geographic cover, so beautiful is the play of light on this astonishing landscape. Jones slays the entire couloir, top to bottom, in six powerful turns. “This is unreal,” he says, when we next regroup. “To get a perfect 50 degrees, with such mellow open run outs.”

Shooting on-slope rewards the filmers and I for our own pack-lugging splitboard efforts, with runs to the bottom of some wild, AK-style pitches, while Gigi highlights his own mountain-upbringing by following Jones and Terje down some of the most demanding lines. The Austrian is not shy of a little airtime it turns out.
We work every aspect, feeling genuinely like kids in a sweet shop, not sure which bounty to turn our attention to next. Terje ticks off the mini chutes immediately behind camp, throwing some huge backside airs off every lip on the way down, and each morning at 4 a.m. we finally collapse into the mess tent to consume dinner. Sleep will be until midday.
We watch Jones drop into the face, straightlining the initial 50 degree chimney and into a set of rooster tailing turns and mach ten airs. He covers the entire 2,400ft face in under 30 seconds
Far from making things easier, however, the 24/7 daylight brings us a strange dilemma. Do we store our energies for the magical light of the midnight session, or nail the western flanks earlier in the day? We have too many options. Wherever we head, we’re escorted by Gigi, who carries a powerful 0.33 rifle and flare gun. The gun toting is a legal requirement everywhere on the islands outside of town, and although it’s rare to find polar bears so far up on the glaciers, if they are hungry enough they will come, lured perhaps by the noisy population of Auks nesting on the cliffs nearby. In Svalbard, every sled has a gun rack.
Slowly, over three days, each of the couloirs in our zone is ticked off, our crew regularly returning to camp after a 15 hour session. Each face we hit requires a full hour to approach on the splitboards, and a two to three hour climb up to the summit. The absence of darkness helps fuel our energies, keeping our internal engines running until finally, having returned to basecamp, the brain decides it’s time to sleep. Our daily routine starts to last longer than 24 hours.

Terje Haakonsen tweaks out...
Several times we race for lines only to miss the light by minutes, while others come easy. Then, after 12 days out, Jeremy decides it’s time:
”You see it, Dan?” he says, looking back behind our basecamp at the enormous headwall. The problem is that I can see any number of lines back there that would have Jeremy popping his load. “The ‘camp ramp’, the whole reason for placing camp here,” he says, a little agitated at my lack of couloir filtering. He is of course looking at the enormous shelf that dwarfs the camp – the vast, steep and exposed 45 to 50 degree face that offers little room for error. “I think it’s ready.”
The scale of Svalbard’s terrain throws us yet again. It takes 90 minutes to skin to the base of the Camp Ramp, and a further 150 for Jones, Terje and TGR filmer Dan Gibbeau to climb its vertiginous face. Accompanied by the other two filmers, Chris and JK, I crampon up the opposite face to get a vantage point – the ‘barbie’ angle as it’s called in the trade, as it’s usually the easy, sweat-free angle to shoot from. Crampons and ice-axes though, are not what I call BBQ attire. As the face becomes bathed in an ephemeral pink glow, we watch Jones drop into the face, straightlining the initial 50 degree chimney and into a set of rooster tailing turns and mach ten airs. From our vantage point the line looks almost lazy, but he covers the entire 2400 ft face in under 30 seconds. Terje drops in next and repeats the show, working the Western edge of the ramp, before being spat out at its base at warp speed.
Terje’s second line slices the whole chute out from under him, sending a 40-foot high airborne avalanche racing to the bottom
I lower my camera and remember to breathe again, glancing at Gigi and my fellow grinning cameramen. Behind us the sun is slipping its way east. It’s 3 a.m. and I know in three hours dawn will break back home across mainland Europe. Immersed in radiant Arctic light, I stoop to remove my crampons and pack my gear for the ride back to camp. To my left sits a virgin face, perfect and powder laden. Our run will be a good one. High on a ridge, about to drop into a line in one of the most remote corners of the world, for once I couldn’t care less about polar bears.

...the result of too many white lines perhaps?
Ursus maritimus
Svalbard and the Russian Franz Joseph Land (joined by sea ice in winter) share the highest concentration of polar bears in the world, numbering some 3000. The Polar Bear (//Ursus maritimus//) is the largest terrestrial predator, typically weighing between 350 and 550 kilos (yes, that’s half a ton!) They inhabit the arctic regions of Alaska, Canada, Russia, Norway and Greenland. Their primary source of food is the ringed seal, which they can smell beneath the sea ice from over a mile away, catching them when they surface through breathing holes. The polar bear paw is 12 inches in diameter and each claw 2 inches long. Equipped with a 4-inch thick layer of fat, and fur made up of insulating hollow-core hair, they are perfectly adapted for Arctic survival. They can run at 25 mph.
Polar bears rely on sea ice for their survival, which grants them access to their prey. In summer, when the sea ice breaks up and drifts further from shore, they will try to stay with the ice, but for those stranded on land feeding becomes more difficult and it is common for polar bears to go long periods without eating. It’s at this time in the autumn, when they’re at their hungriest, that they can become most dangerous to humans, as evidenced by the student death in Svalbard last August. With climate change affecting sea ice in the Svalbard archipelago and other Arctic regions, encounters with stressed polar bears will likely become more common as they venture inland to find food.
Learn more about polar bears and what you can do to help them at www.polarbearsinternational.org

Now try that with a real one, tough guy

May 25, 2012

ESPN.com - Mt. Shasta Solar Eclipse Party

Jeff CurleyHigh fives all around for Jeremy Jones and crew as they prepare for a 7,000 foot joyride off the summit of Mt. Shasta during the solar eclipse.
While most pro snowboarders flock to the terrain parks of Mammoth Mountain and Mt. Hood for their end-of-the-winter celebrations, backcountry ripper Jeremy Jones is not about to drag his BBQ to the side of a booter and call it a season.
The earn-your-turns hero took advantage of prime spring snow conditions in the Cascades and a rare opportunity to view an annular solar eclipse, hosting his second annual season-ender party on the massive flanks of Nor-Cal's Mt. Shasta over the past weekend. Jones' invited a wide swath of his shred community including pro-riders, photographers, shop owners, reps, friends and mountain guides to climb and ride the 14,179-foot tall volcano in the rarefied light of the eclipse.
The overnight mission brought together over 30 people onto the lofty summit, including many of the featured riders in "Further" -- part two of Jones' movie trilogy which will debut this September. Josh Dirksen, Lucas Debari, Ryland Bell and Forrest Shearer were among the attendees who made the long drive to rip the 7,000 foot descent with Jones.
"Shasta pulled everyone in this year," said Jones. "The party got way bigger than we expected. People traveled from as far away as Canada and Utah. Below average backcountry snow conditions elsewhere, coupled with perfect conditions on Shasta made the motivation easy to make the party."
Located 77 miles north of Redding, Calif., Mt. Shasta dominates the Nor-Cal horizon and was an ideal location for Jones and the crew to view the eclipse. Their vantage point allowed a 96-percent-complete view of the celestial phenomenon -- close to the best view in the Western U.S. Many of the party-goers chose to wait atop the peak and ride down after 6 p.m. when the eclipse neared its max totality. Odd crescent shadows and strangely overcast light filled their goggles as they made their way down a cruisy, yet epically-long descent.
Jeff Curley
 Could you convince 30 of your friends to climb for eight hours up 7,000 feet? Jones can. 
 
Photographer Jeff Curley was along for the mission and noted that the light during the eclipse was unlike anything he'd ever seen in the mountains before.
"When the eclipse maxed out it got colder and the shadows became three-dimensional. The light on the snow was unreal. Pretty spooky actually," said Curley.
The alignment of the sun and moon that day were undoubtedly auspicious, but the convergence of his crew for a last lap on Shasta was surely special to Jones for other reasons. Perfect corn snow conditions on the descent made every uphill step worth the effort and the adventure also celebrated the last weeks of production for "Further." After two years of chasing around the globe, Jones expects to put away the boots soon and clam up in a Teton Gravity Research editing bay to help dial in the final edit. Further will feature expedition style backcountry freeriding in Norway, Austria, Japan and Alaska.
The offer to shred with the crew without the pressure of stomping lines for the cameras was not lost on Ryland Bell, the upstart AK freerider who will star alongside Jones and Lucas Debari in the Alaska segment of "Further."
"It was really cool that Jones could pull together such a great group of shredders for something like this," said Bell. "It wasn't even about summiting or riding anything gnarly. It was all about surfing long lines with good friends. That was the last run I'll do this year and it was an awesome way to finish the season."

May 3, 2012

Jeremy wins Cushing Classic

Squaw's Cushing Crossing features competetive pond skimming, kooky costumes


Truckee snowboarder Jeremy Jones sprays some young viewers during the Cushing Crossing at Squaw Valley on Sunday. Jones received $100 for winning the men's snowboard category.
Truckee snowboarder Jeremy Jones sprays some young viewers during the Cushing Crossing at Squaw Valley on Sunday. Jones received $100 for winning the men's snowboard category.
Courtesy of Jeff Engerbretson

April 15, 2012

Philips O'Neill Headphones Campaign



//Jeremy Jones

Jeremy Jones is durability personified. After dominating the world of freeride snowboarding for the best part of two decades, Jeremy still maintains a place at the top of the sport thanks in part to blockbuster video parts and his own epic 2-year production 'Deeper'. Jeremy's no-nonsense approach to riding the mountain, set to be showcased in his follow-up movie 'Further' when it's released in Fall 2012, makes him the perfect Test Animal for Philips & O'Neill headphones. No team rider relies on the quality and durability of his equipment more than Jeremy.

April 10, 2012

Washington Post - Protect Our Winters mobilizing skiers, boarders

This April 10, 2010 photo provided by Protect Our Winters shows Jeremy Jones at the Fairweather Mountains near Yakutat, Alaska. The backcountry snowboarder says he's seen the effects of climate change up close in 18 years of heading to Alaska for deep powder in the winter. "Our season ends a week earlier than it used to. The glacier we use to land on, we can't anymore," Jones said. It's part of the reason he formed Protect Our Winters in 2007 to unite snowboarders and skiers behind saving what they love. Coming off a ski season with weak snowfall in much of Colorado, Utah and the Northeast, there's a sense of urgency to what the group wants to do next, namely making Congress pay more attention to climate change. MANDATORY CREDIT: GREG VON DOERSTEN Photo: Protect Our Winters, Greg Von Doersten / AP

DENVER (AP) — Backcountry pro snowboarder Jeremy Jones says he's seen the effects of climate change up close after 18 years of heading to Alaska for deep winter powder.
"Our season ends a week earlier than it used to. The glacier we use to land on, we can't anymore," Jones said.
It's a big part of why Jones formed Protect Our Winters in 2007 to unite snowboarders and skiers to save what they love.
Coming off a shortened ski season with weak snowfall in much of Colorado, Utah and the Northeast, there's a sense of urgency to what Protect Our Winters wants to do next — get Congress to pay more attention to climate change.
Protect Our Winters has distributed money to groups working on projects like renewable energy and climate education. Last fall, board members, including Olympic snowboarder Gretchen Bleiler, delivered a letter asking U.S. senators to support regulating carbon dioxide as a pollutant.
Republican presidential hopeful Mitt Romney has proposed stripping carbon dioxide from the list of pollutants included in the Clean Air Act.
Though it was just a letter, it gave the group a taste of its greater goal of building a constituency that can get Congress to act.
"Now people are desperate for a way to engage," Auden Schendler, vice president of sustainability for Aspen Skiing Co., told fellow Protect Our Winters board members at a January meeting.
Protect Our Winters wants to convert people's love of winter sports into political activism. The U.S. has an estimated 21 million snow sports enthusiasts who tend to have higher-than-average incomes, according to the snow gear manufacturers' trade group SnowSports Industries America.
The way pro skier and Protect Our Winters board member Chris Davenport sees it, skiers and snowboarders are a tribe of like-minded people vested in protecting the mountain snows that they spend vast amounts of money to play in.
In January, in a windowless Denver conference room with high ceilings and fluorescent lights, board members brainstormed how best to mobilize the roughly 32,000 people who have "liked" the group's Facebook page — and not letting let them turn into "slacktivists" who only own a sticker or T-shirt.
The board fantasized about one day becoming as influential as groups such as the National Wildlife Federation, which claims 4 million members.
A few weeks later the nonprofit group, based in Pacific Palisades, Calif., launched what it calls its POW Seven — seven steps supporters can take to support its mission. They run from reducing emissions by using a clothesline to dry laundry, for instance, to "higher-friction" actions like evangelizing to businesses and politicians.
"There's no worse way to try to ignite a fire than putting out matches," said Matt McClain, who works with Protect Our Winters and the like-minded Surfrider Foundation, which could be a model for Protect Our Winters' growth.
A handful of surfers in Malibu, Calif., started Surfrider in 1984 to protect ocean coastlines. Today, it has about 50,000 members it can mobilize for local campaigns, like urging California counties to consider banning single-use plastic bags.

April 9, 2012

ESPN - Jones Snowboards women's splitboard

Courtesy of Jones Snowboards 
Jones Snowboards is introducing a line of women's snowboards, but the Women's Solution, Jones' split, has made us especially excited.
Jones Snowboards is one of a handful of companies betting big that more women want to get into backcountry terrain. The company recently announced it will be introducing a new women's line for the 2012-2013 season including the Mothership, Solution Splitboard, and Twin Sister, female-specific versions of the company's popular Flagship, Solution Split, and Mountain Twin boards.
"Having a splitboard shaped for female demands is unique and will for sure encourage more and more women to hike out to the backcountry," Jones athlete Bibi Pekarek told ESPN.com. Pekarek, an Austrian freerider known for tackling big-mountain lines, spent this season testing the new boards while filming with Jeremy Jones and his crew for "Further," Jones' fall 2012 Teton Gravity Research film. "It's great to have a high performance freeride board that works perfectly for my size and strength. It performs great in wide open powder but is also amazingly easy to turn in steep technical terrain."
Jones and Pekarek are teammates on the O'Neill Snow team, and she'll help anchor his new Jones Snowboards women's team. "When I started Jones Snowboards I knew I would make women-specific product," Jones told ESPN.com. "I just needed to find the right women to develop the product with. I am super proud of the outcome and can't wait to release the boards to the public next season."
Courtesy of Jones Snowboards"It performs great in wide open powder but is also amazingly easy to turn in steep technical terrain." -- Bibi Pekarek
The Jones Snowboards women's team also includes Winter X Games 2011 Snowboarder X silver medalist Callan Chythlook-Sifsof, an Alaskan boardercross racer who is on the U.S. Snowboard Team and has also been making her mark in big-mountain competitions like the North Face Masters and World Heli Championships; King of the Hill 2011 winner Holly Enderle; and splitboard mountaineer Liz Daley, who helped Jones develop the women's version of the Solution Splitboard.
"The new women's Solution is lighter, shorter, narrower, and a bit more flexible than the original Solution split: I'm in love," Daley said. "The board is great in powder and really any condition. It turns effortlessly because of the rocker, and the Magne-Traction really holds an edge in icy skinning and riding conditions. It's a great board for women wanting to get into the backcountry and it has evolved appropriately from the men's version to fit women's dynamics."
The Solution Splitboard is available in 152 centimeter or 156 centimeter lengths, and is a split version of the Mothership, designed for high-speed lines on steep terrain with a blunt nose and a directional rocker profile with camber underfoot. Both boards feature Forest Stewardship Council-certified wood cores, and have the same construction as the men's boards, with carbon stringers, sintered base, a mellow Magne-Traction edge, and Alu Protect aluminum reinforcements on the tip and tail. The boards are featured in Jones Snowboards 2013 catalog, and will be in stores this fall.

April 1, 2012

Outside TV - "DEEPER"



Jeremy Jones' Deeper

A collaboration between legendary snowboarder Jeremy Jones and the award winning production specialists Teton Gravity Research instill The Deeper Project with a baseline of epic suspense and athletic greatness. This 10 episode series will take you on an all encompassing journey through untouched snowboarding meccas as Jones and the TGR crew unlock the secrets to mastering some of the greatest lines on earth. A far cry from his humble beginnings riding golf courses in Massachusetts, Jeremy Jones is now one of the most influential snowboarders in the world. He forged his own path in the industry and now sits at the top of his game as not only a snowboarder, but an entrepreneur, environmentalist, and an icon to his thousands of fans. Over fifteen years of riding from helicopters, Jones felt he had exhausted the resources around him. Frustrated with heli boundaries and inspired by earth consciousness, Jones decided to forego the use of fuel powered machines and go deeper into the mountains using a simpler, less traveled method -- the human body. But achieving the lines Jeremy wants is no walk in the park. It requires the crew to camp miles from civilization in brutal conditions, waiting out the weather for the perfect moment to strike. Completely off the grid, anxiety, fear, and excitement are just a few of the emotions whipping through the tents as storms engulf their ephemeral world, trapping the riders and testing their sanity. With food supplies low and no escape in sight, the severity of their situation sets in... is this even possible? When the skies open up the adventure kicks into high gear and the real danger begins. Leaving before dawn the crew skins by headlamp to climb isolated peaks for hours on end, only to summit and descend within minutes, completing the emotional roller coaster they subject themselves to. Rather than the sole focus be Jeremy and his team of snowboarders, the cameramen and production crew propel the story even further as they struggle with their own issues: carrying gear, planning logistics and climbing the same lines with a fraction of the glory. These unsung heros of the production industry are brought into the light as the same caliber mountaineers as the riders themselves. The beautiful thing about Deeper is that it is just the beginning. Jeremy’s complete vision is a trilogy: Deeper, Further, Higher. The entire project spans six years creating extreme adventure.

SHOW CLIPS

3:00
Jeremy Jones' Deeper: Tahoe Deep
4:40
Jeremy Jones' Deeper: Haines Part 2
3:23
Jeremy Jones' Deeper: The Tour Ronde
4:58
Jeremy Jones' Deeper: Tahoe Deep
3:06
Jeremy Jones' Deeper: The High Sierra
3:32
Jeremy Jones' Deeper: The Bivy
4:19
Jeremy Jones' Deeper: Haines Part 2
4:16
Jeremy Jones' Deeper: Haines Part 1
4:11
Jeremy Jones' Deeper: The Spine Institute
3:50
Jeremy Jones' Deeper: The Swiss Face
2:33
Jeremy Jones' Deeper: Glacier Bay
4:36
Jeremy Jones' Deeper: The High Sierra
3:04
Jeremy Jones' Deeper: The Swiss Face
3:18
Jeremy Jones' Deeper: The Blanche De Peuterey
3:24
Jeremy Jones' Deeper: The Spine Institute
4:40
Jeremy Jones' Deeper: The Blanche De Peuterey
4:04
Jeremy Jones' Deeper: The Bivy