April 15, 2012

Philips O'Neill Headphones Campaign



//Jeremy Jones

Jeremy Jones is durability personified. After dominating the world of freeride snowboarding for the best part of two decades, Jeremy still maintains a place at the top of the sport thanks in part to blockbuster video parts and his own epic 2-year production 'Deeper'. Jeremy's no-nonsense approach to riding the mountain, set to be showcased in his follow-up movie 'Further' when it's released in Fall 2012, makes him the perfect Test Animal for Philips & O'Neill headphones. No team rider relies on the quality and durability of his equipment more than Jeremy.

April 10, 2012

Washington Post - Protect Our Winters mobilizing skiers, boarders

This April 10, 2010 photo provided by Protect Our Winters shows Jeremy Jones at the Fairweather Mountains near Yakutat, Alaska. The backcountry snowboarder says he's seen the effects of climate change up close in 18 years of heading to Alaska for deep powder in the winter. "Our season ends a week earlier than it used to. The glacier we use to land on, we can't anymore," Jones said. It's part of the reason he formed Protect Our Winters in 2007 to unite snowboarders and skiers behind saving what they love. Coming off a ski season with weak snowfall in much of Colorado, Utah and the Northeast, there's a sense of urgency to what the group wants to do next, namely making Congress pay more attention to climate change. MANDATORY CREDIT: GREG VON DOERSTEN Photo: Protect Our Winters, Greg Von Doersten / AP

DENVER (AP) — Backcountry pro snowboarder Jeremy Jones says he's seen the effects of climate change up close after 18 years of heading to Alaska for deep winter powder.
"Our season ends a week earlier than it used to. The glacier we use to land on, we can't anymore," Jones said.
It's a big part of why Jones formed Protect Our Winters in 2007 to unite snowboarders and skiers to save what they love.
Coming off a shortened ski season with weak snowfall in much of Colorado, Utah and the Northeast, there's a sense of urgency to what Protect Our Winters wants to do next — get Congress to pay more attention to climate change.
Protect Our Winters has distributed money to groups working on projects like renewable energy and climate education. Last fall, board members, including Olympic snowboarder Gretchen Bleiler, delivered a letter asking U.S. senators to support regulating carbon dioxide as a pollutant.
Republican presidential hopeful Mitt Romney has proposed stripping carbon dioxide from the list of pollutants included in the Clean Air Act.
Though it was just a letter, it gave the group a taste of its greater goal of building a constituency that can get Congress to act.
"Now people are desperate for a way to engage," Auden Schendler, vice president of sustainability for Aspen Skiing Co., told fellow Protect Our Winters board members at a January meeting.
Protect Our Winters wants to convert people's love of winter sports into political activism. The U.S. has an estimated 21 million snow sports enthusiasts who tend to have higher-than-average incomes, according to the snow gear manufacturers' trade group SnowSports Industries America.
The way pro skier and Protect Our Winters board member Chris Davenport sees it, skiers and snowboarders are a tribe of like-minded people vested in protecting the mountain snows that they spend vast amounts of money to play in.
In January, in a windowless Denver conference room with high ceilings and fluorescent lights, board members brainstormed how best to mobilize the roughly 32,000 people who have "liked" the group's Facebook page — and not letting let them turn into "slacktivists" who only own a sticker or T-shirt.
The board fantasized about one day becoming as influential as groups such as the National Wildlife Federation, which claims 4 million members.
A few weeks later the nonprofit group, based in Pacific Palisades, Calif., launched what it calls its POW Seven — seven steps supporters can take to support its mission. They run from reducing emissions by using a clothesline to dry laundry, for instance, to "higher-friction" actions like evangelizing to businesses and politicians.
"There's no worse way to try to ignite a fire than putting out matches," said Matt McClain, who works with Protect Our Winters and the like-minded Surfrider Foundation, which could be a model for Protect Our Winters' growth.
A handful of surfers in Malibu, Calif., started Surfrider in 1984 to protect ocean coastlines. Today, it has about 50,000 members it can mobilize for local campaigns, like urging California counties to consider banning single-use plastic bags.

April 9, 2012

ESPN - Jones Snowboards women's splitboard

Courtesy of Jones Snowboards 
Jones Snowboards is introducing a line of women's snowboards, but the Women's Solution, Jones' split, has made us especially excited.
Jones Snowboards is one of a handful of companies betting big that more women want to get into backcountry terrain. The company recently announced it will be introducing a new women's line for the 2012-2013 season including the Mothership, Solution Splitboard, and Twin Sister, female-specific versions of the company's popular Flagship, Solution Split, and Mountain Twin boards.
"Having a splitboard shaped for female demands is unique and will for sure encourage more and more women to hike out to the backcountry," Jones athlete Bibi Pekarek told ESPN.com. Pekarek, an Austrian freerider known for tackling big-mountain lines, spent this season testing the new boards while filming with Jeremy Jones and his crew for "Further," Jones' fall 2012 Teton Gravity Research film. "It's great to have a high performance freeride board that works perfectly for my size and strength. It performs great in wide open powder but is also amazingly easy to turn in steep technical terrain."
Jones and Pekarek are teammates on the O'Neill Snow team, and she'll help anchor his new Jones Snowboards women's team. "When I started Jones Snowboards I knew I would make women-specific product," Jones told ESPN.com. "I just needed to find the right women to develop the product with. I am super proud of the outcome and can't wait to release the boards to the public next season."
Courtesy of Jones Snowboards"It performs great in wide open powder but is also amazingly easy to turn in steep technical terrain." -- Bibi Pekarek
The Jones Snowboards women's team also includes Winter X Games 2011 Snowboarder X silver medalist Callan Chythlook-Sifsof, an Alaskan boardercross racer who is on the U.S. Snowboard Team and has also been making her mark in big-mountain competitions like the North Face Masters and World Heli Championships; King of the Hill 2011 winner Holly Enderle; and splitboard mountaineer Liz Daley, who helped Jones develop the women's version of the Solution Splitboard.
"The new women's Solution is lighter, shorter, narrower, and a bit more flexible than the original Solution split: I'm in love," Daley said. "The board is great in powder and really any condition. It turns effortlessly because of the rocker, and the Magne-Traction really holds an edge in icy skinning and riding conditions. It's a great board for women wanting to get into the backcountry and it has evolved appropriately from the men's version to fit women's dynamics."
The Solution Splitboard is available in 152 centimeter or 156 centimeter lengths, and is a split version of the Mothership, designed for high-speed lines on steep terrain with a blunt nose and a directional rocker profile with camber underfoot. Both boards feature Forest Stewardship Council-certified wood cores, and have the same construction as the men's boards, with carbon stringers, sintered base, a mellow Magne-Traction edge, and Alu Protect aluminum reinforcements on the tip and tail. The boards are featured in Jones Snowboards 2013 catalog, and will be in stores this fall.

April 1, 2012

Outside TV - "DEEPER"



Jeremy Jones' Deeper

A collaboration between legendary snowboarder Jeremy Jones and the award winning production specialists Teton Gravity Research instill The Deeper Project with a baseline of epic suspense and athletic greatness. This 10 episode series will take you on an all encompassing journey through untouched snowboarding meccas as Jones and the TGR crew unlock the secrets to mastering some of the greatest lines on earth. A far cry from his humble beginnings riding golf courses in Massachusetts, Jeremy Jones is now one of the most influential snowboarders in the world. He forged his own path in the industry and now sits at the top of his game as not only a snowboarder, but an entrepreneur, environmentalist, and an icon to his thousands of fans. Over fifteen years of riding from helicopters, Jones felt he had exhausted the resources around him. Frustrated with heli boundaries and inspired by earth consciousness, Jones decided to forego the use of fuel powered machines and go deeper into the mountains using a simpler, less traveled method -- the human body. But achieving the lines Jeremy wants is no walk in the park. It requires the crew to camp miles from civilization in brutal conditions, waiting out the weather for the perfect moment to strike. Completely off the grid, anxiety, fear, and excitement are just a few of the emotions whipping through the tents as storms engulf their ephemeral world, trapping the riders and testing their sanity. With food supplies low and no escape in sight, the severity of their situation sets in... is this even possible? When the skies open up the adventure kicks into high gear and the real danger begins. Leaving before dawn the crew skins by headlamp to climb isolated peaks for hours on end, only to summit and descend within minutes, completing the emotional roller coaster they subject themselves to. Rather than the sole focus be Jeremy and his team of snowboarders, the cameramen and production crew propel the story even further as they struggle with their own issues: carrying gear, planning logistics and climbing the same lines with a fraction of the glory. These unsung heros of the production industry are brought into the light as the same caliber mountaineers as the riders themselves. The beautiful thing about Deeper is that it is just the beginning. Jeremy’s complete vision is a trilogy: Deeper, Further, Higher. The entire project spans six years creating extreme adventure.

SHOW CLIPS

3:00
Jeremy Jones' Deeper: Tahoe Deep
4:40
Jeremy Jones' Deeper: Haines Part 2
3:23
Jeremy Jones' Deeper: The Tour Ronde
4:58
Jeremy Jones' Deeper: Tahoe Deep
3:06
Jeremy Jones' Deeper: The High Sierra
3:32
Jeremy Jones' Deeper: The Bivy
4:19
Jeremy Jones' Deeper: Haines Part 2
4:16
Jeremy Jones' Deeper: Haines Part 1
4:11
Jeremy Jones' Deeper: The Spine Institute
3:50
Jeremy Jones' Deeper: The Swiss Face
2:33
Jeremy Jones' Deeper: Glacier Bay
4:36
Jeremy Jones' Deeper: The High Sierra
3:04
Jeremy Jones' Deeper: The Swiss Face
3:18
Jeremy Jones' Deeper: The Blanche De Peuterey
3:24
Jeremy Jones' Deeper: The Spine Institute
4:40
Jeremy Jones' Deeper: The Blanche De Peuterey
4:04
Jeremy Jones' Deeper: The Bivy

March 23, 2012

ESPN.com - Jazz Flute!

http://espn.go.com/action/snowboarding/blog?post=4497044

by Colin Whyte


Jeremy JonesJones named this the Brothel. "It took me five years to unlock this thing because there was so many crevasses and seracs in the out run."
Think of it as going to church with God: a spine run primer with Jeremy Jones. If you're a snowboarder who likes the combination of steep, powder and fast, you'll dig this overview from Jones's always-informative blog. What are spines? How do you find them? Where do you find them? What does it feel like to ride them? Jones hits all these points and more but it's not some "check out how much burlier I am than you" ego piece so much as a peek behind the curtain of Jones's long-time fascination with spine runs.
And trust us: he is obsessed.

Jeremy JonesMore accessible spines for the less advanced rider. "So ripe and perfect we named them Avocado."

This isn't a straight how-to either; it's more like a scrapbook of some of the spine lines Jeremy has ticked off in his lifetime. That said, the aspiring aficionado will find plenty of practical advice on choosing lines here. From party runs like "Avocado" and "Sexy Spines" he encourages almost anyone to ride, to Jones-only fare like "The Brothel," "The Prow," and "Dr. Seuss," you'll find enough fluted faces in this post to keep your imagination engaged until the mountains open.
A few thoughts from the man himself on what it feels like to drop into a serious spine garden: "They are so steep that riding them is like standing next to a wall and your whole body is touching the snow. Oftentimes, both arms are needed to hug the spines to help keep you from getting peeled off the wall. The spray from each turn instantly turns into small avalanches and there is no way to beat your sluff so you are forced to work around it and often ride through it. Meanwhile, gravity is doing all it can to pull you off the face and oftentimes you cannot stop if you want to. One slip or misjudged sluff and you may find yourself cartwheeling down a face at 60 mph."
Maybe we'll stick to "Avocado"...

March 21, 2012

Shop-eat-surf - Jeremy Jones on Jones Snowboards

http://www.shop-eat-surf.com/news-item/3672/jeremy-jones-on-jones-snowboards/-
Professional snowboarder and business owner Jeremy Jones. Photos by Shop-eat-surf.
By TIFFANY MONTGOMERY
March 21, 2012 07:32 AM

I talked briefly at SIA with professional snowboarder Jeremy Jones about his business, Jones Snowboards.

Jones Snowboards was unveiling its third season of boards at the show, and the company has a very specific niche.

The company specializes in all mountain freeriding boards including split boards that can be pulled apart and used like skis to climb uphill in the backcountry, and then are put back together into a snowboard for the descent.

Jones SnowboardsSome split boards by Jones Snowboards
Previously, Jeremy was sponsored by Rossignol for nearly 20 years, and had always taken a great interest in how boards were made.

“My passion is how to make a better snowboard,” he said.

He started making split boards and all mountain freeride boards for selfish reasons, he said. It was the type of board he always wanted, but others weren’t interested in making them.

At Jones Snowboards’ first SIA, his boards arrived after the show had started. Still, the best shops placed orders.

“The industry wants to see rider-driven brands succeed,” said Jeremy, who lives in Tahoe and is also sponsored by Sanuk and O’Neill Snow and is known for his environmental activism.

Jones boards are designed for very accomplished snowboarders.

“My customer has been snowboarding for a long time,” he said. “They understand what a good snowboard feels like. They are passionate, everyday snowboarders not five days a year snowboarders.”

For the next winter season, Jones Snowboards is introducing women’s boards, backpacks and a series of carbon boards.

I asked him if he has encountered any surprises while starting his own business.

“I’ve been in this world so long, it was a pretty calculated decision - I knew what I was getting into,” he said. “I have been surprised by how well its been received.”

March 17, 2012

Further Unplugged #5 / ESPN


Further, Unplugged: Cold cameras

What it takes to 'get the shot' in the sub zero temperatures of the arctic

Originally Published: March 17, 2012
By Seth Lightcap | ESPN Action Sports
The latest chapter of Jeremy Jones and Teton Gravity Research's Further Unplugged series celebrates the unsung heroes of the movie project: the cameramen. The episode details the gruesome cold conditions and nerve rattling exposure that TGR cinematographers had to suffer through to bag the banger shots on their 2011 expedition to the Arctic Circle in Svalbard, Norway.
The efforts of his production crew on the Arctic trip, and every other frozen adventure he has taken, are not lost on Jeremy Jones.
"You can't even fathom what the cameramen have to deal with on our expeditions," said Jones. "Just keeping the cameras operating in the cold is a huge challenge, let alone the weight they have to carry up the mountain to get the shot. It's incredible what they do. It's an art form."
Teton Gravity Research's head of production, Jon "JK" Klaczkiewicz, was one of the cinematographers who joined Jones in the Arctic. Maintaining battery power and steering clear of unstable snow were Klaczkiewicz's two biggest obstacles on the trip.
"Batteries were a constant day-to-day battle because we only had solar power to charge," Klaczkiewicz said. "On overcast days we never knew if the batteries would last and the cold made it worse. There were a couple times that we had a hard time getting the laptop to spin up because it was so cold."
Further UnpluggedChristoph Schimpføssl(left) JK, Chris Edmands and Dan Milner at a shooting perch in Svalbard. (right) JK using a splitboard dolly.
The avalanche danger wasn't extreme while the crew was in Svalbard but the potential for a slide was never far from Klaczkiewicz's mind when he was shooting on-slope.
"Avalanche danger is the most unsettling aspect of shooting in the backcountry," Klaczkiewicz said. "When you have a 50-pound camera pack on you just can't move as fast to get to an island of safety."
Shooting between a rock and frozen place does have it's rewards though. Photographer Dan Milner who also accompanied the crew in the Arctic says the shots he has to work for are often the most fulfilling.
"It's often hard for the viewer to appreciate the 5 a.m. predawn starts and 1000-meter climbs needed to reach the shooting spots, but the shots where I had to put in more effort fill me with more personal pride and fulfillment," Milner said. "Perhaps it's due to having your own personal limits pushed, your own comfort zone threatened, to get the best you can. I'm not saying that I'd necessarily want to repeat some of those crampon-and-ax climbs though!"
For Jones, finding cameramen willing to push the limits of their bodies and their equipment in the backcountry was the initial challenge, but after successfully filming "Deeper," the focus of "Further" is simply to get better at it.
"For years I had cameramen tell me 'You just can't winter camp with cameras,'" Jones said. "It has taken us four years of dedicated work to figure out how to do it, but were getting there. The only way we've learned is to make mistakes." 

February 22, 2012

MensJournal.com Cover Story

Jeremy Jones Rides Outside the Lines

Freerider Jones champions a new subgenre of the sport: splitboarding. Photo: flickr/UnofficialSquaw.com

One of snowboarding’s top performers, Jeremy Jones, is leading the sport out of the terrain park and into the wild.

by Josh Dean
When the Winter X Games hit Aspen in January, the world’s snowboarding greats were all present, throwing double corks over the halfpipe. But one was notably absent: Jeremy Jones. The world’s preeminent free­rider was busy prepping for his upcoming expedition to the glaciers of Alaska, where he’ll strap a tent to his back and camp out between blizzards, waiting for the weather to ease so he can locate, climb, and then snowboard down chutes and couloirs so hairy that he is one of the few humans alive who would attempt them.

For the past three years, the eight-time Big Mountain Rider of the Year has dedicated himself to hiking and climbing up mountains so that he can snowboard down them. His primary tool for this is a splitboard, a snowboard that breaks in two to become skis. Jones’ enthusiasm for the splitboard has popularized the genre, and in 2009 he founded a company that manufactures them. His ultimate goal is to get young boarders to follow him out of bounds.

Jones’ transition to a purer, more old-school brand of adventure is not that surprising given his background. Now 36, he learned to snowboard before parks and pipes were ubiquitous. “I would have loved them, but growing up, the parks just weren’t there,” says Jones. “So to me, it’s always been about riding the whole mountain, finding the stashes and the top-to-bottom line that connects them all.” From his onscreen introduction in the 1997 film Totally Board 6 — he dropped into a near vertical Alaskan face, triggered, and then disappeared into an avalanche, only to reappear from the tidal wave of white at the last minute and ride to safety — the Vermont-raised resident of Lake Tahoe has spent the better part of two decades seeking out and riding some of the most difficult lines on Earth. As Travis Rice, the world’s best all-around snowboarder, once said, “Jeremy is breaking down the boundaries of ‘I can’t.’”

What makes Jones all the more unusual is that, in person, he’s short, skinny, and quiet, with an almost Zen-like presence, lacking the bravado you’d expect from a pro snowboarder. The morning I meet him to go backcountry boarding, it is in the parking lot of the Truckee Community Recreation Center, where he’s just dropped off Cass, his three-year-old son, at preschool, after getting his daughter Mia, six, onto her school bus — a dad’s daily duty. “If I miss that,” he says, “it’s a major bummer. I have to drive her to King’s Beach” (a 15-minute drive). That, it seems, is every bit as daunting to Jones as the prospect of ice climbing his way to an Alaskan spine.