April 15, 2012

Philips O'Neill Headphones Campaign



//Jeremy Jones

Jeremy Jones is durability personified. After dominating the world of freeride snowboarding for the best part of two decades, Jeremy still maintains a place at the top of the sport thanks in part to blockbuster video parts and his own epic 2-year production 'Deeper'. Jeremy's no-nonsense approach to riding the mountain, set to be showcased in his follow-up movie 'Further' when it's released in Fall 2012, makes him the perfect Test Animal for Philips & O'Neill headphones. No team rider relies on the quality and durability of his equipment more than Jeremy.

April 10, 2012

Washington Post - Protect Our Winters mobilizing skiers, boarders

This April 10, 2010 photo provided by Protect Our Winters shows Jeremy Jones at the Fairweather Mountains near Yakutat, Alaska. The backcountry snowboarder says he's seen the effects of climate change up close in 18 years of heading to Alaska for deep powder in the winter. "Our season ends a week earlier than it used to. The glacier we use to land on, we can't anymore," Jones said. It's part of the reason he formed Protect Our Winters in 2007 to unite snowboarders and skiers behind saving what they love. Coming off a ski season with weak snowfall in much of Colorado, Utah and the Northeast, there's a sense of urgency to what the group wants to do next, namely making Congress pay more attention to climate change. MANDATORY CREDIT: GREG VON DOERSTEN Photo: Protect Our Winters, Greg Von Doersten / AP

DENVER (AP) — Backcountry pro snowboarder Jeremy Jones says he's seen the effects of climate change up close after 18 years of heading to Alaska for deep winter powder.
"Our season ends a week earlier than it used to. The glacier we use to land on, we can't anymore," Jones said.
It's a big part of why Jones formed Protect Our Winters in 2007 to unite snowboarders and skiers to save what they love.
Coming off a shortened ski season with weak snowfall in much of Colorado, Utah and the Northeast, there's a sense of urgency to what Protect Our Winters wants to do next — get Congress to pay more attention to climate change.
Protect Our Winters has distributed money to groups working on projects like renewable energy and climate education. Last fall, board members, including Olympic snowboarder Gretchen Bleiler, delivered a letter asking U.S. senators to support regulating carbon dioxide as a pollutant.
Republican presidential hopeful Mitt Romney has proposed stripping carbon dioxide from the list of pollutants included in the Clean Air Act.
Though it was just a letter, it gave the group a taste of its greater goal of building a constituency that can get Congress to act.
"Now people are desperate for a way to engage," Auden Schendler, vice president of sustainability for Aspen Skiing Co., told fellow Protect Our Winters board members at a January meeting.
Protect Our Winters wants to convert people's love of winter sports into political activism. The U.S. has an estimated 21 million snow sports enthusiasts who tend to have higher-than-average incomes, according to the snow gear manufacturers' trade group SnowSports Industries America.
The way pro skier and Protect Our Winters board member Chris Davenport sees it, skiers and snowboarders are a tribe of like-minded people vested in protecting the mountain snows that they spend vast amounts of money to play in.
In January, in a windowless Denver conference room with high ceilings and fluorescent lights, board members brainstormed how best to mobilize the roughly 32,000 people who have "liked" the group's Facebook page — and not letting let them turn into "slacktivists" who only own a sticker or T-shirt.
The board fantasized about one day becoming as influential as groups such as the National Wildlife Federation, which claims 4 million members.
A few weeks later the nonprofit group, based in Pacific Palisades, Calif., launched what it calls its POW Seven — seven steps supporters can take to support its mission. They run from reducing emissions by using a clothesline to dry laundry, for instance, to "higher-friction" actions like evangelizing to businesses and politicians.
"There's no worse way to try to ignite a fire than putting out matches," said Matt McClain, who works with Protect Our Winters and the like-minded Surfrider Foundation, which could be a model for Protect Our Winters' growth.
A handful of surfers in Malibu, Calif., started Surfrider in 1984 to protect ocean coastlines. Today, it has about 50,000 members it can mobilize for local campaigns, like urging California counties to consider banning single-use plastic bags.

April 9, 2012

ESPN - Jones Snowboards women's splitboard

Courtesy of Jones Snowboards 
Jones Snowboards is introducing a line of women's snowboards, but the Women's Solution, Jones' split, has made us especially excited.
Jones Snowboards is one of a handful of companies betting big that more women want to get into backcountry terrain. The company recently announced it will be introducing a new women's line for the 2012-2013 season including the Mothership, Solution Splitboard, and Twin Sister, female-specific versions of the company's popular Flagship, Solution Split, and Mountain Twin boards.
"Having a splitboard shaped for female demands is unique and will for sure encourage more and more women to hike out to the backcountry," Jones athlete Bibi Pekarek told ESPN.com. Pekarek, an Austrian freerider known for tackling big-mountain lines, spent this season testing the new boards while filming with Jeremy Jones and his crew for "Further," Jones' fall 2012 Teton Gravity Research film. "It's great to have a high performance freeride board that works perfectly for my size and strength. It performs great in wide open powder but is also amazingly easy to turn in steep technical terrain."
Jones and Pekarek are teammates on the O'Neill Snow team, and she'll help anchor his new Jones Snowboards women's team. "When I started Jones Snowboards I knew I would make women-specific product," Jones told ESPN.com. "I just needed to find the right women to develop the product with. I am super proud of the outcome and can't wait to release the boards to the public next season."
Courtesy of Jones Snowboards"It performs great in wide open powder but is also amazingly easy to turn in steep technical terrain." -- Bibi Pekarek
The Jones Snowboards women's team also includes Winter X Games 2011 Snowboarder X silver medalist Callan Chythlook-Sifsof, an Alaskan boardercross racer who is on the U.S. Snowboard Team and has also been making her mark in big-mountain competitions like the North Face Masters and World Heli Championships; King of the Hill 2011 winner Holly Enderle; and splitboard mountaineer Liz Daley, who helped Jones develop the women's version of the Solution Splitboard.
"The new women's Solution is lighter, shorter, narrower, and a bit more flexible than the original Solution split: I'm in love," Daley said. "The board is great in powder and really any condition. It turns effortlessly because of the rocker, and the Magne-Traction really holds an edge in icy skinning and riding conditions. It's a great board for women wanting to get into the backcountry and it has evolved appropriately from the men's version to fit women's dynamics."
The Solution Splitboard is available in 152 centimeter or 156 centimeter lengths, and is a split version of the Mothership, designed for high-speed lines on steep terrain with a blunt nose and a directional rocker profile with camber underfoot. Both boards feature Forest Stewardship Council-certified wood cores, and have the same construction as the men's boards, with carbon stringers, sintered base, a mellow Magne-Traction edge, and Alu Protect aluminum reinforcements on the tip and tail. The boards are featured in Jones Snowboards 2013 catalog, and will be in stores this fall.

April 1, 2012

Outside TV - "DEEPER"



Jeremy Jones' Deeper

A collaboration between legendary snowboarder Jeremy Jones and the award winning production specialists Teton Gravity Research instill The Deeper Project with a baseline of epic suspense and athletic greatness. This 10 episode series will take you on an all encompassing journey through untouched snowboarding meccas as Jones and the TGR crew unlock the secrets to mastering some of the greatest lines on earth. A far cry from his humble beginnings riding golf courses in Massachusetts, Jeremy Jones is now one of the most influential snowboarders in the world. He forged his own path in the industry and now sits at the top of his game as not only a snowboarder, but an entrepreneur, environmentalist, and an icon to his thousands of fans. Over fifteen years of riding from helicopters, Jones felt he had exhausted the resources around him. Frustrated with heli boundaries and inspired by earth consciousness, Jones decided to forego the use of fuel powered machines and go deeper into the mountains using a simpler, less traveled method -- the human body. But achieving the lines Jeremy wants is no walk in the park. It requires the crew to camp miles from civilization in brutal conditions, waiting out the weather for the perfect moment to strike. Completely off the grid, anxiety, fear, and excitement are just a few of the emotions whipping through the tents as storms engulf their ephemeral world, trapping the riders and testing their sanity. With food supplies low and no escape in sight, the severity of their situation sets in... is this even possible? When the skies open up the adventure kicks into high gear and the real danger begins. Leaving before dawn the crew skins by headlamp to climb isolated peaks for hours on end, only to summit and descend within minutes, completing the emotional roller coaster they subject themselves to. Rather than the sole focus be Jeremy and his team of snowboarders, the cameramen and production crew propel the story even further as they struggle with their own issues: carrying gear, planning logistics and climbing the same lines with a fraction of the glory. These unsung heros of the production industry are brought into the light as the same caliber mountaineers as the riders themselves. The beautiful thing about Deeper is that it is just the beginning. Jeremy’s complete vision is a trilogy: Deeper, Further, Higher. The entire project spans six years creating extreme adventure.

SHOW CLIPS

3:00
Jeremy Jones' Deeper: Tahoe Deep
4:40
Jeremy Jones' Deeper: Haines Part 2
3:23
Jeremy Jones' Deeper: The Tour Ronde
4:58
Jeremy Jones' Deeper: Tahoe Deep
3:06
Jeremy Jones' Deeper: The High Sierra
3:32
Jeremy Jones' Deeper: The Bivy
4:19
Jeremy Jones' Deeper: Haines Part 2
4:16
Jeremy Jones' Deeper: Haines Part 1
4:11
Jeremy Jones' Deeper: The Spine Institute
3:50
Jeremy Jones' Deeper: The Swiss Face
2:33
Jeremy Jones' Deeper: Glacier Bay
4:36
Jeremy Jones' Deeper: The High Sierra
3:04
Jeremy Jones' Deeper: The Swiss Face
3:18
Jeremy Jones' Deeper: The Blanche De Peuterey
3:24
Jeremy Jones' Deeper: The Spine Institute
4:40
Jeremy Jones' Deeper: The Blanche De Peuterey
4:04
Jeremy Jones' Deeper: The Bivy