Snowboarders and Winemakers Team Up to 'Protect Our Winters'
I am among the 21 million skiers and snowboarders in the US anxiously awaiting the start of the upcoming ski season. After almost two decades, I still get excited by the first snowfall and my first ride of the season, despite the sport being my livelihood. There is also a more serious side to my life as a pro snowboarder: the role of being a climate activist.
Protect Our Winters (POW) is a nonprofit organization I started in 2007 to unite and mobilize the global snow sports community against climate change. I wanted to get the conversation going about how it affects the winter sports community on so many levels, not only the environmental implications but the economic repercussions as well.
What many of us out there may not know is that the winter sports industry, which generates $66 billion a year in revenue, depends on consistently snowy winters to maintain over 600,000 jobs within our industry, at the resorts and throughout our mountain communities. Some would say we're doing this to protect our powder days, but those powder days are serious business for hundreds of thousands of people. And, while I may have cameras following me when I ride, Protect Our Winters has a direct mission. POW was founded on the idea that the collective power of the winter sports community is massive, and if we can all work together, the end result can be revolutionary.
My new-found role has recently taken me to Washington, DC where I met with members of the House and Senate for a second time. I am realizing that as a pro snowboarder, I have an amazing opportunity to be a role model for others in the winter sports community and use my position to inspire others to be climate activists too; this includes individuals, but also my corporate sponsors.